Hello, I am Jean-Marie Caillaud, Head of Talent Acquisition at Orisha, and I'm pleased to welcome you to our career website!

We want to give you a deep look inside what it's like to work within Orisha. And what best way to do it than for you to hear it directly from our teammates?

With this series of interviews, we are sharing with you the stories and experiences from the Orishapers that help bring the best of what technology has to offer to our clients. 

Today we are delighted to give to mic to our Brand Content Manager, Laura Ubeda.

Jean-Marie : Hello Laura. Could you tell us a little more about your position here and what it means to be a Brand Content Manager?

Laura : Well, I am a Brand Content Manager in the communication team with Nathalie Morel and Junior, who is on a work-study program and supports us on a daily basis. Being a Brand Content Manager, in a few words, means building brand content strategies for the different business units (BUs). 

It involves planning media strategies to promote the products and the Orisha brand, particularly on affinity media to reach the target audiences of the different BUs. It also means being the guarantor of the graphic charter. So, I act a bit like the charter police to ensure that the image remains consistent, for example across both the Real Estate BU and the Health & Safety BU. 

There is a very strong graphic and design aspect because the brand is recent. We are going to celebrate our brand’s 3rd anniversary this year, and having a communication team and this specific role within the group is part of a new organization this year. So, my role is to develop the brand image and create something great!

Jean-Marie : That’s really cool, thank you for sharing that. So, you mentioned the Real Estate Business Unit. I believe you took your first steps there before joining the Corporate team?

Laura : Exactly. I started 5 years ago now. I joined the web agency of the Real Estate BU, which was mojo.immo before, and my career path has evolved quite a bit. I was a Communication Manager strictly for the web agency before the acquisition of the Gercop group, which was prior to DL Software becoming the Orisha group. 

When we went through this rebranding from DL Software to Orisha, a new organization was put in place, along with a new team within the Real Estate BU. I held the position of communication manager, but more focused on the digital side. I managed all the digital projects, websites, digital communication, SEO… I also handled the design and brand aspects specifically for the Real Estate BU, in collaboration with the former Marketing Manager. 

Then, one thing led to another, and a new opportunity presented itself. I officially took up my new position at the beginning of the year, but the conversation had already started last fall, in September 2025. I was presented with the project of creating a team at headquarters, and the project really thrilled me. To be honest, I felt I had covered everything I could in real estate, so this offered a new challenge with a team I appreciate. So, nothing but positive things.

Jean-Marie : You have a great background indeed! You’ve worked a lot on the Orisha brand: what are you most proud of about it? 

Laura : Honestly, I am proud of several projects I have led because it wasn't necessarily easy, as a small team, to be on all fronts during a rebranding project. But the latest one, I would say, is the reveal of "Scout", which I participated in by creating the motion video that seemed to be appreciated ! So that is always nice. Plus, it's something concrete. Otherwise, the different brand content campaigns that we launched with Nathalie and the marketing teams within the Group since the beginning of the year since it was quite challenging to understand all the target audience and products.

Jean-Marie : So, from all your years at Orisha, why do you think someone should come and work for us?

Laura : For several reasons. The first one, I would say, is from an evolution standpoint. It is true that we are lucky to be able to grow and evolve within the group. At least, I had that opportunity, and from a management perspective, all the managers I have had up until today have been attentive and truly listen to our projects and desires. I was able to mention  that I had done my time in real estate, and my former manager heard about this new organization being set up within the group. One thing led to another, and that is how I managed to find my place and take on these new responsibilities. So in terms of evolution, things definitely move very fast. It is also a rapidly growing group, so obviously, if you want to be a driving force, participate in dynamic projects, and be part of a story like Orisha's that is expanding very quickly in just a few months or years, it is a really good company for that.

Jean-Marie : Awesome, thanks. Let’s go back to your beginnings with Orisha. You know, most people have a special moment they remember when they start working with a company. There's a moment when you tell yourself, "Ah yeah, that's it, now I feel like I belong here.". What was that moment for you?

Laura : I actually had two. The first moment was when we did the rebranding, I would say during 2024. Ultimately, it was super challenging to be part of a new team, to work on so many different topics, and to witness the success and all the projects we were able to accomplish. At that point, I told myself "OK, I am aligned with the brand image we are developing alongside the team.". The second moment, I would say, was at the beginning of the year when I joined the Corporate team and realized, "These are the kinds of projects I love.". Communication is very broad, and when you start (at least that was my case) you grope around a bit to figure out what you really prefer. Having the chance to participate in several projects helped me understand what I really liked doing: branding, advertising, running campaigns, etc.. And today, that is exactly what I do, across different sectors. So I feel completely aligned.

Jean-Marie : Thanks Laura, that’s very insightful. Now what advice would you give to a potential candidate who might be interested in working at Orisha and who is starting a recruitment process with us?

Laura : That's a bit of a hard question!  I would say, to follow through with your ideas. It's super important, and we see it on a daily basis. When you start something, you have to follow through with your ideas, even if the project itself doesn't work out later on and you have to find another path. But you really need to think through the entire process and not be afraid to propose ideas, especially since things move a lot. Don't be afraid to bring up a subject, spark a debate, and take your ideas all the way to the end!